Video Analytics

I participated in a demo of a BVI application. BVI has developed an exciting way to capture valuable video data, and provide retailers with the ability to make strategic decisions based on video actionable information. The BVI data analysis platform is complemented by a unique set of video tools that enable detailed customer behavior analysis. The BVI platform is unique in that it can integrate with other technologies already deployed in retail environments, such as, POS, RFID, CCTV, and staffing applications to provide a solution that automatically collects, analyzes and visualizes dynamic data that retailers can act on immediately. One can merge existing video data as well as improve data collection with new cameras.

The BVI application provides information on traffic patterns, dwell times and point-of-purchase activity. For instance, one can count the number of people walking in and out of a property. Also the direction patrons take when they walk in. count patrons lingering ina particular spot for, say, more than 10 minutes.

This video business intelligence is useful for retailers to take immediate action to improve guest service, develop new merchandising opportunities, improve loss prevention efficiencies and create sales improvement. All these activities will have an extremely positive impact on the bottom line.

One can also:

1. Create customer maps in each store to optimize merchandising
2. measure and understand promotion effectiveness at the shelf level.
3. make much smarter staffing and store layout decisions

have a great weekend!